Take me to the Closet

Netnography is a newly coined term for closely analyzing ethnographic behavioral patterns of netizens (online audience). Netnography is a simplified research method of digital interactions. It is a modified and mordernized qualitative research technique (Kozinets, 2012) . It is a type of ethnographic research based on internet-mediated communications ( Baym, N. K. 1995). Over the past decade Netnography has seen an increasing trend in Google Search as well as application in businesses. Yet there is no trace of the usage of netnography as a research method in the Fashion Industry (Xharavina, Kapoulas and Miaoulis, 2019) . Netizens are people using the internet for social interactions (Hauben and Hauben, 1998) . 4.6 Billion globally are active on the internet population out of which 4.2 Billion people are active social media users (Internet users in the world 2021 | Statista, 2021). Social media is a very extensively used tool by fashion brands to influence buying as well as incre...

  What are the advantages of Data Storage in the Fashion Industry?   Fashion is not the first thing that comes to mind when you think of Data Storage, Fashion Designers are utilizing Data Storage to develop and advertise their products. On some level, Fashion appeals to everyone on the globe, yet everyone's choices and inclinations differ. Designers may discover some startling facts about their designs and assist in ensuring their business's success by utilizing big data. Here is everything you need to know about how big data is influencing the fashion business. Many readers are not involved in the fashion business. Those working in the Data Storage sector, on the other hand, should be aware of the $2.4 trillion fashion business, which has grown at a 5.5 to 7 percent annual pace over the last decade. Data Storage is influencing industries from design to resale. Furthermore, almost everyone in the globe relates to fashion on some level and to trends that suit their partic...

Take me to the closet We all know the most important centre of the Fashion is the Europe. Paris, Milan, and London are the most recognised fashion hubs in the world. Small and medium sized enterprises rule the fashion industry in Europe, so it is vital for them to have well established systems to store data and extract the knowledge whenever needed in a quick and efficient manner. Fashion enterprises need strategies to solve business processes issues to make the overall process more efficient eventually to generate more revenue. To formulate successful strategies availability of consumer behaviour, their shopping patterns, trends and both current and historical data will be of great help. That’s when knowledge management and Business intelligence comes in the play. This blog will serve as an introduction to both Knowledge management and business intelligence and is the tip of the iceberg. What is knowledge management? In the words of Tom Davenport, world’s renowned thought lead...