How Cookies Help Online Fashion Industry?
Before we deep dive into how cookies help in personalization and marketing specifically in online fashion, let us understand what are cookies. What are Digital Cookies? Cookies are data files that stores user data and helps browsers/websites to identify, locate, and target users seeking relevant information. (Miyazaki, 2008) How Does it Help? Cookies help enhance user experience and provides brands with data source to re-target intent driven users. Types of Cookies: There are two types of Cookies- 1. Magic Cookies- Magic Cookies are small data files that are exchanged between server and websites to keep a track of digital activity, locate relevant users and display user specific content. 2. HTTP Cookies- HTTP Cookies are similar to Magic Cookies in function, although they are more advanced and can be stored in user's device for better targeting. Besides the above mentioned types...