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How Big Data plays a major role in Fashion Industry ?

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  What Impact Does Big Data Have on the Fashion Industry?   What exactly is big data? Big data refers to massively complex structured and unstructured data sets that are rapidly generated and transmitted from a wide range of sources. These characteristics comprise the three Vs of big data: v Volume: Volume refers to the enormous amounts of data that can be stored. v Velocity: The lightning-fast rate at which data streams must be processed and analyzed. v Variety: Variety refers to the various sources and forms of data that are collected, such as numbers, text, video, images, audio, and text. Data is constantly generated these days whenever we open an app, search Google, or simply travel from one place to place with our mobile devices. What was the end result? Massive amounts of valuable data that businesses and organizations must manage, store, visualize and analyze. Traditional data tools are not built to handle this level of complexity and volume, which ...