Take me to the Closet

Take me to the closet We all know the most important centre of the Fashion is the Europe. Paris, Milan, and London are the most recognised fashion hubs in the world. Small and medium sized enterprises rule the fashion industry in Europe, so it is vital for them to have well established systems to store data and extract the knowledge whenever needed in a quick and efficient manner. Fashion enterprises need strategies to solve business processes issues to make the overall process more efficient eventually to generate more revenue. To formulate successful strategies availability of consumer behaviour, their shopping patterns, trends and both current and historical data will be of great help. That’s when knowledge management and Business intelligence comes in the play. This blog will serve as an introduction to both Knowledge management and business intelligence and is the tip of the iceberg. What is knowledge management? In the words of Tom Davenport, world’s renowned thought lead...

  Before we deep dive into how cookies help in personalization and marketing specifically in online fashion, let us understand what are cookies. What are Digital Cookies? Cookies are data files that stores user data and helps browsers/websites to identify, locate, and target users seeking relevant information.  (Miyazaki, 2008) How Does it Help? Cookies help enhance user experience and provides brands with data source to re-target intent driven users. Types of Cookies: There are two types of Cookies- 1.        Magic Cookies- Magic Cookies are small data files that are exchanged between server and websites to keep a track of digital activity, locate relevant users and display user specific content. 2.        HTTP Cookies- HTTP Cookies are similar to Magic Cookies in function, although they are more advanced and can be stored in user's device for better targeting. Besides the above mentioned types...

Website Analytics in Fashion Industry What is Website Analytics? One can define Website Analytics as the collection, measurement, analysis, and reporting of website data. The main objective is to measure your goals at an organizational level as well as at user levels to understand and optimize the web data. You can use it as a tool to identify the success and failure factors of your aims, formulate a strategy and make improvements in your platforms in order to make an amazing user experience and eventually to build brand value. Measuring content by keeping your Fashion  business in mind. It's best to create goals and Calls-to-action (CTA) from an overall organizational perspective and of site visitors. These goals and CTAs are vital for effective website analysis and Key performance indicators play a crucial role to measure the success or failures of those goals and calls to action.   Here are some examples for building a measurement framework for a Fashion E-Commerc...